Autry – Ongoing Visual Direction

Over the course of a year, I collaborated closely with Autry to shape the brand’s new visual identity across campaigns, editorial content, and seasonal launches.

Working with acclaimed photographers such as Michele Di Dio, Elis Gjorretaj, and Tomaso Lisca, the projects spanned from raw street editorials to elevated studio shoots — capturing the essence of Autry’s American heritage through a contemporary European lens.

Each production was built around storytelling, blending fashion, culture, and energy to express the evolving DNA of the brand. From concept to final cut, this creative partnership helped redefine Autry’s image for a global audience.