In the heart of London, HUGO’s “Your Way” campaign captures the essence of individuality and self-expression. Featuring talents like Kit Price, Lamar Morris, and Ines Silva, the campaign showcases a fusion of fashion and urban culture.

The visuals highlight the dynamic energy of the city streets, reflecting HUGO’s commitment to authenticity and contemporary style.

The campaign emphasizes HUGO’s signature elements, including bold red accents and the iconic monogram, set against the backdrop of London’s diverse neighborhoods. Through this collaboration, HUGO continues to inspire a new generation to embrace their unique paths and express themselves freely.

Photographed by: Nic De March