REBEYA CAMPAIGN BRAND LAUNCH with Belèn Rodriguez

In 2024, Belén Rodríguez introduced Rebeya, her new beauty brand, with a campaign that blends elegance and raw femininity. The visuals are refined yet intimate, capturing the essence of Rebeya as a celebration of authentic beauty and personal strength.

The campaign was unveiled across Belén’s and the brand’s social media platforms, quickly generating strong engagement and setting the tone for Rebeya’s identity. With a carefully curated aesthetic and attention to every detail, the launch positioned the brand as a refined yet accessible addition to the contemporary beauty space.

This marked the beginning of a new chapter for Belén as a beauty entrepreneur, bringing her personal vision of empowerment and simplicity into a growing cosmetics industry.

By: Jasmina Martiradonna